449 Auburn Avenue, NE
Atlanta, Georgia 30312
About the King Center & the King Holiday
In June 1968, less than three months after Dr. Martin Luther King, Jr. was assassinated, Mrs. Coretta Scott King founded the Atlanta-based Martin Luther King, Jr. Center for Nonviolent Social Change (The King Center) as the official living memorial to her husband’s life, work, and legacy. For over fifty years, The King Center has served as a global destination, resource and training hub, and visionary institution committed to promoting nonviolence as the pathway to creating the Beloved Community.
Coinciding with her leadership of The King Center, Mrs. King spearheaded a massive educational and lobbying campaign to establish Dr. King’s birthday as a national holiday. With strategy, determination, and unwavering faith, Mrs. King and other supporters, including the King family, worked for over 15 years to bring the federal holiday to fruition. Their work yielded the desired result, when, in November 1983, President Ronald Reagan signed the bill that designated Dr. Martin Luther King, Jr.’s birthday as a federal holiday.
Today, the Martin Luther King, Jr. Holiday (MLK Day) is celebrated by millions of people in over 100 countries. The King Center’s King Holiday Observance honors the comprehensive legacy and global influence of Dr. King; focuses on increasing awareness about current civil and human rights issues; espouses and educates on the use of nonviolence to create the Beloved Community; and calls people up to engage in creating the Beloved Community.
Our Why
The King Center’s vision is the Beloved Community, where injustice ceases and love prevails. The Beloved Community is not a lofty, unattainable utopia but an inclusive, achievable society, in which problems and conflict can exist, but are resolved peaceably. It is a state of mind and condition of the heart that begins with each of us and then expands to permeate our homes, families, communities, schools, and every sector of society, including government and industry. However, we must have the will, capacity and ability to create the Beloved Community. As Mrs. Coretta Scott King, founder of The King Center, said, “The Beloved Community can be achieved through courage, determination, education, and training if enough people are willing.”
As we survey our World House, it is evident that humanity has yet to collectively envision, embrace, and endeavor toward the Beloved Community. Throughout the world, we continue to grapple with hateful ideologies, political polarization, discriminatory policies, violence in many forms, environmental injustice, and a myriad of other manifestations of inhumanity. While apathy and despair tempt us, we must choose love-centered action and hope.
We invite citizens of the world to rise with us; to join us in creating the Beloved Community; to accept the challenge for individual, cultural, and societal transformation; to study and apply nonviolence as the tangible, humane, powerful, principled, and active pathway to the Beloved Community; and to co-labor with us in strategically addressing the inequities and ideologies that threaten our existence.
Why We Need Your Support
The work of The King Center, and our mission-aligned partners, is critically important in creating the Beloved Community. Together, we can organize our collective strength into compelling power to ensure justice and freedom for generations to come. Together, and starting with us, we can train people across the globe to cultivate cultures and communities that engage all with dignity and compassion. Together, with you as our generous donors and sponsors, we can facilitate initiatives, coordinate advocacy, and provide learning opportunities to make our society more just, humane, equitable and peaceful.
Included below are this year’s sponsorship opportunities. We invite you to make a commitment today and join us.
Sponsorship Opportunities
Legacy King Holiday Observance (KHO) Sponsor - $250,000
- Title sponsorship of Beloved Community Awards (BCA) red carpet and pre-reception
- Opportunity to brand the Beloved Community Awards (BCA) pre-reception space
- Provide full-tuition scholarships for four (4) youth to attend The Beloved Community Leadership Academy
- 30-60 Second Video or In-person Remarks from CEO during Beloved Community Awards
- Recognition as a Legacy partner with logo on event marketing materials and digital platforms. (Social Media, post, or tags)
- Opportunity for Executive remarks at the King Holiday Press Conference
- Opportunity for twenty-five (25) employees to attend an online Nonviolence365® asynchronous corporate learning experience
- 30-60 Second Video (Ad) played during Beloved Community Awards
- VIP Photo Op with Dr. King during the Pre-reception for 10 attendees
- Social Media Postings Highlighting 2024 KHO Sponsors
- Logo included on “red carpet” step and repeat
- Name (and logo) listed on screen as a Legacy Sponsor during the Beloved Community Summit, Beloved Community Awards, and Beloved Community Commemorative Service
- Opportunity for 10 individuals to attend the Beloved Community Martin Luther King Jr Commemorative Service
- Full Page Statement in Beloved Community Awards Program Booklet w/logo
- Full Page Ad (color) in Beloved Community Commemorative Service Program
- Mention in 2024 King Holiday Observance press releases
- Logo Placement on The King Center Website Highlighting Sponsorship with Link to Company’s website
- Opportunity to attend virtual fireside chat with Dr. Bernice A. King, CEO of The King Center, for up to fifteen (15) senior-level executives from your company
- Opportunity for thirty (30) individuals to attend the Beloved Community Awards
- Name and logo listed in 2024 King Holiday Observance Program Book
- Sponsorship listing with company logo on the King Center website
- Opportunity to provide “swag” item/coupon for attendees
Premier King Holiday Observance (KHO) Sponsor - $100,000
- Provide full-tuition scholarships for two (2) youth to attend The Beloved Community Leadership Academy
- 30-60 Second Video or In-person Remarks from CEO during Beloved Community Awards
- Recognition as a Premier partner with logo on event marketing materials and digital platforms. (Social Media, post, or tags)
- Opportunity for Executive remarks at the King Holiday Press Conference
- Opportunity for twenty (20) employees to attend an online Nonviolence365® asynchronous corporate learning experience
- 30-60 Second Video (Ad) played during Beloved Community Awards
- VIP Photo Op with Dr. King during the Pre-reception for 6 attendees
- Social Media Postings Highlighting 2024 KHO Sponsors
- Logo included on “red carpet” step and repeat
- Name (and logo) listed on screen as a Premier Sponsor during the Beloved Community Summit, Beloved Community Awards, and Beloved Community Commemorative Service
- Opportunity for 6 individuals to attend the Beloved Community Martin Luther King Jr Commemorative Service
- Full Page Statement in Beloved Community Awards Program Booklet w/logo
- Full Page Ad (color) in Beloved Community Commemorative Service Program
- Mention in 2024 King Holiday Observance press releases
- Logo Placement on The King Center Website Highlighting Sponsorship with Link to Company’s website
- Opportunity to attend virtual fireside chat with Dr. Bernice A. King, CEO of The King Center, for up to twelve (12) senior-level executives from your company
- Opportunity for twenty (20) individuals to attend the Beloved Community Awards
- Name and logo listed in 2024 King Holiday Observance Program Book
- Sponsorship listing with company logo on the King Center website
- Opportunity to provide “swag” item/coupon for attendees
Beloved Community Sponsor - $75,000
- Opportunity for Executive remarks at the King Holiday Press Conference
- Opportunity for ten (10) employees to attend an online Nonviolence365® asynchronous corporate learning experience
- 30-60 Second Video (Ad) played during Beloved Community Awards
- VIP Photo Op with Dr. King during the Pre-reception for 5 attendees
- Social Media Postings Highlighting 2024 KHO Sponsors
- Logo included on “red carpet” step and repeat
- Name (and logo) listed on screen as a Beloved Community Sponsor during the Beloved Community Summit, Beloved Community Awards, and Beloved Community Commemorative Service
- Opportunity for 6 individuals to attend the Beloved Community Martin Luther King Jr Commemorative Service
- Full Page Statement in Beloved Community Awards Program Booklet w/logo
- Full Page Ad (color) in Beloved Community Commemorative Service Program
- Mention in 2024 King Holiday Observance press releases
- Logo Placement on The King Center Website Highlighting Sponsorship with Link to Company’s website
- Opportunity to attend virtual fireside chat with Dr. Bernice A. King, CEO of The King Center, for up to ten (10) senior-level executives from your company
- Opportunity for 20 individuals to attend the Beloved Community Awards
- Name and logo listed in 2024 King Holiday Observance Program Book
- Sponsorship listing with company logo on the King Center website
- Opportunity to provide “swag” item/coupon for attendees
Dream Sponsor - $50,000
- VIP Photo Op with Dr. King during the Pre-reception for four attendees
- Social Media Postings Highlighting 2024 KHO Sponsors
- Up to 30 Second Video (Ad) played during Beloved Community Awards
- Logo included on “red carpet” step and repeat
- Name (and logo) listed on screen as a Dream Sponsor during the Beloved Community Summit, Beloved Community Awards, and Beloved Community Commemorative Service
- Opportunity for 4 individuals to attend the Beloved Community Martin Luther King Jr Commemorative Service
- 1/2 Page Statement in Beloved Community Awards Program Booklet w/logo
- 1/2 Page Ad (color) in Beloved Community Commemorative Service Program
- Mention in 2024 King Holiday Observance press releases
- Logo Placement on The King Center Website Highlighting Sponsorship with Link to Company’s website
- Opportunity to attend virtual fireside chat with Dr. Bernice A. King, CEO of The King Center, for up to eight (8) senior-level executives from your company
- Opportunity for 16 individuals to attend the Beloved Community Awards
- Name and logo listed in 2024 King Holiday Observance Program Book
- Sponsorship listing with company logo on the King Center website
- Opportunity to provide “swag” item/coupon for attendees
Signature Sponsor - $25,000
- Opportunity for 2 individuals to attend the Beloved Community Martin Luther King Jr Commemorative Service
- 1/2 Page Statement in Beloved Community Awards Program Booklet w/logo
- 1/2 Page Ad (color) in Beloved Community Commemorative Service Program
- Mention in 2024 King Holiday Observance press releases
- Logo Placement on The King Center Website Highlighting Sponsorship with Link to Company’s website
- Opportunity to attend virtual fireside chat with Dr. Bernice A. King, CEO of The King Center, for up to six (6) senior-level executives from your company
- Name (and logo) listed on screen as a Signature Sponsor during the Beloved Community Summit, Beloved Community Awards, and Beloved Community Service
- Opportunity for 10 individuals to attend the Beloved Community Awards
- Name and logo listed in 2024 King Holiday Observance Program Book
- Sponsorship listing with company logo on the King Center website
- Opportunity to provide “swag” item/coupon for attendees
Host Sponsor - $15,000
- Opportunity to attend virtual fireside chat with Dr. Bernice A. King, CEO of The King Center, for up to four (4) senior-level executives from your company
- Name (and logo) listed on screen as a Host Sponsor during the Beloved Community Summit, Beloved Community Awards, and Beloved Community Commemorative Service
- Opportunity for 8 individuals to attend the Beloved Community Awards
- Name and logo listed in 2024 King Holiday Observance Program Book
- Sponsorship listing with company logo on the King Center website
- Opportunity to provide “swag” item/coupon for attendees
Corporate Sponsor - $7,500
- Opportunity to attend Fireside Chat with Dr. Bernice A. King, CEO of The King Center, for two (2) senior-level executives from your company
- Opportunity for 4 individuals to attend the Beloved Community Awards
- Name and logo listed in 2024 King Holiday Observance Program Book
- Sponsorship listing with company logo on the King Center website
- Opportunity to provide “swag” item/coupon for attendees
2024 Beloved Community Awards Afterglow
The 2024 Beloved Community Awards Ceremony (formerly the Salute to Greatness Awards Ceremony) is The King Center’s annual fundraiser. The Awards recognize individuals and organizations who are doing something substantive to create the Beloved Community in their respective areas of influence.
The ceremony and the Afterglow are a celebration of the honorees and their positive, impactful work to shift culture in the interest of ensuring a more just, humane, equitable and peaceful world.
Afterglow Sponsor - $175,000
- Opportunity to provide “swag” item/coupon for attendees
- Exclusive Title sponsorship of KHO Afterglow Concert
- Opportunity to brand the KHO Afterglow venue
- Opportunity for Executive remarks during the Afterglow concert
- Name (and logo) listed on screen as an Exclusive Title Sponsor during the Beloved Community Summit, Beloved Community Awards
- VIP Photo Op with Dr. King during the Pre-reception for 10 attendees
- VIP Photo Op with Afterglow Artist for 10 attendees
- Opportunity for 16 individuals to attend the KHO Afterglow concert, which includes a VIP section for 16 individuals
- Opportunity for 8 individuals to attend the Beloved Community Awards
- Opportunity for 8 individuals to attend the Beloved Community Martin Luther King Jr Commemorative Service
- Full Page Ad in Beloved Community Awards Program Booklet w/logo
- Recognition as an Exclusive Title partner with logo on event marketing materials and digital platforms. (Social Media, post or tags)
- Logo included on “red carpet” step and repeat
- Verbal acknowledgement and recognition as an Afterglow sponsor during all KHO activities
- Opportunity for twenty-five (25) employees to attend an online Nonviolence365® asynchronous corporate learning experience
- Opportunity to attend virtual fireside chat with Dr. Bernice A. King, CEO of The King Center, for up to twelve (12) senior-level executives from your company
- Social postings highlighting 2024 KHO Sponsorship
- 30-60 Second Video (Ad) played during Beloved Community Awards
- Mention in 2024 King Holiday Observance press releases
- Logo Placement on The King Center Website Highlighting Sponsorship with Link to Company’s website
- Opportunity to provide “swag” item for attendees
2024 Beloved Community Global Summit
The 2024 Beloved Community Global Summit is an international, hybrid convening of individuals and organizations who are committed to educating themselves and others on the tangible work of creating the Beloved Community. From courageous conversations to applicable action plans and ideation for how everyday relationships, organizational policies, government legislation, and online spaces can reflect the Beloved Community, the Beloved Community Global Summit will feature strategists, speakers, and panelists who will move us forward together. Each conversation will pivot from talking to being and doing, and each speaker will guide us into compassionate action.
One of the culminating components of the 2024 Summit is an invitation to join the Beloved Community Network. The Network is an opportunity to join with other mission-aligned organizations and individuals who have committed to creating the Beloved Community. This is the first step in a process that will take time, but ultimately will result in Dr. King’s vision of amore just, human, equitable, and peaceful world.
Together, we can provide our global community with the tools to challenge and conquer inhumanity, indifference, and injustice; and to transform cultures, communities, and communication. By making your pledge or contribution today, you are providing an opportunity for individuals around the world to explore and implement innovative solutions for creating the Beloved Community.
Beloved Sponsor - $75,000
- Opportunity for remarks at the Press Conference
- Opportunity for ten (10) employees to attend an online Nonviolence365® asynchronous corporate learning experience
- Social Media Postings Highlighting 2024 Beloved Community Summit Sponsorship
- 30-60 Second Executive remarks during Beloved Community Summit
- 60 second video ad played during Beloved Community Summit
- Opportunity to attend virtual fireside chat with Dr. Bernice A. King, CEO of The King Center, for up to eight (8) senior-level executives from your company
- Name (and logo) listed on screen as a Beloved Sponsor during Beloved Community Summit
- Logo Placement on The King Center Website highlighting the sponsorship with a link to the company’s website
- Full Page Statement (Color) in Beloved Community Awards Program Booklet
- Full Page Ad (Color) in Beloved Community Commemorative Service Program
- Mention in 2024 King Holiday Observance press releases
- Opportunity for 10 individuals to attend the Beloved Community Awards
Dream Sponsor - $50,000
- Social Media Postings Highlighting 2024 Beloved Community Summit Sponsorship
- 30 Second Executive remarks during Beloved Community Summit
- 30 second video ad played during Beloved Community Summit
- Opportunity to attend virtual fireside chat with Dr. Bernice A. King, CEO of The King Center, for up to six (6) senior-level executives from your company
- Name (and logo) listed on screen as a Dream Sponsor during Beloved Community Summit
- Logo Placement on The King Center Website highlighting the sponsorship with a link to the company’s website
- 1/2 Page Statement (Color) in Beloved Community Awards Program Booklet
- 1/2 Page Ad (Color) in Beloved Community Commemorative Service Program
- Mention in 2024 King Holiday Observance press releases
- Opportunity for 8 individuals to attend the Beloved Community Awards
Signature Sponsor - $25,000
- 30 second video ad played during Beloved Community Summit
- Opportunity to attend virtual fireside chat with Dr. Bernice A. King, CEO of The King Center, for up to two (2) senior-level executives from your company
- Logo Placement on The King Center Website highlighting the sponsorship with a link to the company’s website
- 1/2 Page Statement (Color) in Beloved Community Awards Program Booklet
- 1/2 Page Ad (Color) in Beloved Community Commemorative Service Program
- Opportunity for 4 individuals to attend the Beloved Community Awards
Inspire Sponsor (Youth Summit) - $35,000
- Provide full-tuition scholarship for two (2) youth to attend The Beloved Community Leadership Academy
- Opportunity to attend virtual fireside chat with Dr. Bernice A. King, CEO of The King Center, for up to two (2) senior-level executives from your company
- Name (and logo) listed on screen as a Dream Sponsor during Beloved Community Summit
- Logo Placement on The King Center Website highlighting the sponsorship with a link to the company’s website
- 1/2 Page Statement (Color) in Beloved Community Awards Program Booklet
- 1/2 Page Ad (Color) in Beloved Community Commemorative Service Program
- Mention in 2024 King Holiday Observance press releases
- Opportunity for 4 individuals to attend the Beloved Community Awards
- Provide in-person luncheon for students