Carbon Copy of Letter from Melvin Arnold to Joan Daves

Abstract

In this letter, Melvin Arnold, a representative of Harper & Row Publishing, clarifies and corrects sales and advertising figures related to Dr. King's book, "Strength of Love". The letter refers to a telephone conversation between Arnold and Joan Daves, a literary representative of Dr. King, in which advertising and promotion figures were discussed. Arnold uses the letter to justify the disappointing 18% sales outlay decided on by Dr. King's publisher.

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Carbon Copy of Letter from Melvin Arnold to Joan Daves
Monday, September 16, 1963
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